| | | | The Wall Street Journal Special Report on Technology: Customer Information: What the Technology Can Do Now Author: Megan Dorscher, Lisa Bransten, Rebecca Blumenstein, and more
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Audio Length: 33 min.
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Publisher's Summary: Employees, customers, entire organizations are being weighed down by the strain of information overload. The following 4 articles, part of a Wall Street Journal Special Report on technology, examine what tools are available now to help manage the chaos. "For Your Eyes Only", by Rebecca Blumenstein, says that companies are using filters to keep employees from being so overwhelmed that they tune out the information that counts. In "Death of the Off-Line Salesman," Megan Doscher describes how today's salesperson has a huge amount of information - about customers, inventories, and trends - just a few mouse clicks away. In "Looking for Patterns," Lisa Bransten explains how data mining enables companies to better manage the reams of statistics they collect. And, "Know Your Customer" says that companies have more data on their customers than ever. The trick is how to use it. The full report is available in a special collection called simply, Wall Street Journal Special Report on Technology Overload. |
