Author: David J. Collis (Associate Professor of Business Administration, Harvard Business School) and Cynthia A. Montgomery (Professor of Business Administration, Harvard Business School) Format: Audio Download Audio Length: 41 min. Rating:
Price: $2.95
Publisher's Summary:
This article from Harvard Business Review addresses the changing view of strategic planning. Authors David J. Collis and Cynthia A. Montgomery of Harvard Business School discuss a different approach to strategy: the resource-based view of the firm (RBV). They define this approach and illustrate its applications for strategic planning - and demonstrate the RBV's effectiveness with such companies as Newell, Cooper, Disney, and Sharp. This article originally appeared in print in the July-August 1995 Harvard Business Review and is now available in audio format exclusively through Audible.
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