Tailored, Not Benchmarked: A Fresh Look at Corporate Planning
Author: Andrew Campbell Format: Audio Download Audio Length: 35 min. Rating:
Price: $2.95
Publisher's Summary:
In today's competitive environment, every company has an action plan. However, the processes used to create those plans don't always work and many companies have a tendency to benchmark practices from corporations known to be outstanding planners. Andrew Campbell, director of the Ashridge Strategic Management Centre, explains why companies need to stop chasing best-in-class models for their corporate planning processes and play to their own strengths instead. This article, which originally appeared in the March-April 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
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notification. E.&O.E. Page revised: Wednesday, February 1, 2006.
