From Mind to Market: Reinventing the Retail Supply Chain (Unabridged)
Author: Roger D. Blackwell Format: Audio Download Audio Length: 8 hours Rating:
Retail Price:$44.95 Price: $29.95 You save $15.00 (33%)
Publisher's Summary:
When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
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notification. E.&O.E. Page revised: Wednesday, February 1, 2006.
