A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)

Audio Book Download Home > Business > Marketing > A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)

Publisher's Summary:

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

FIND MORE TITLES:

HOW AUDIO BOOK DOWNLOAD WORKS:

Choose to download from thousands of audio books, radio programs and much more!

Easily download audio books online from the Internet to your computer. No cassettes or CDs!

Listen at your computer, burn to CDs, or transfer your program to an AudibleReady mobile player.

Save up to 80% compared with audio books on tape or CD. Become a member for as little as $14.95 and save each month.

MP3 PLAYERS:

Audio Book Download Home > Business > Marketing > A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)